Strategik x regenera: a partnership for Nature

In 2015, Strategik was founded as a consulting firm with expertise in protected areas, tourism development, and working with local communities. From the outset, the company sought to help ensure that economic activities are compatible with nature conservation. Its relationship with Regenera began years earlier: Jans Huayca, founder of Strategik, met Frank Hajek, Regenera’s coordinator, in 2002, when Frank was coordinating the Frankfurt Zoological Society’s program in Peru.

As a responsible player in the tourism sector, Strategik measures and offsets its climate footprint through Regenera’s Semilla plan. Although Strategik’s annual climate footprint is small, every ton of greenhouse gas (GHG) emissions reduced and offset represents a tangible contribution to nature protection and restoration in Peru, specifically in the Machu Picchu landscape.

For Strategik, one of the key areas of alignment with Regenera lies in the opportunity to complement each other’s capabilities. While Strategik brings its experience in the business and tourism sectors, as well as in the operation and management of tourism companies, Nature Services, the company that coordinates Regenera in Peru, has extensive experience in landscape management and in developing tools to address the environmental and economic sustainability of territories.

Madre de Dios demonstrates that well-managed nature-based tourism strengthens natural landscape management and biodiversity conservation.

Strategik collaborates with Regenera as a “Service Partner,” a role through which they develop environmental sustainability roadmaps for organizations in the network. Strategik also participates as a technical stakeholder in forums related to tourism, local communities, and protected areas.

Beyond specific projects, Jans emphasizes that the relationship has been built on a shared commitment to contributing to development.

A partnership built on trust

For Jans, one of the key values he sees in Regenera is the trust it has built with its partners over the years.

“Regenera builds trust among its partners. It’s not just about the price or the product, but about the trust the team inspires through years of work,” he says.

Frank Hajek, Jans Huayca, and Patricio Zanabria at Xapiri in Cusco, during the gathering celebrating Regenera’s 10th anniversary.

The partnership has also allowed Strategik to expand its knowledge of new areas. For Strategik, exploring the world of carbon footprints meant discovering a broad ecosystem of institutions and organizations, as well as new challenges related to monitoring, tracking, and managing environmental opportunities from an economic perspective.

Looking ahead to the next ten years

Looking ahead, Jans hopes that the collaboration between the two organizations will expand its reach and generate a greater impact on nature regeneration. Strategik currently works with four to five companies in this area. Some of them operate in multiple countries, opening up new opportunities to extend the reach of this work.

Ten years after Regenera was founded, this partnership reflects the value of building long-term relationships to combine capabilities, share knowledge, and create new opportunities for collaboration.

“I hope that over the next ten years, we will be able to expand our current capacity, and that Regenera and Strategik will establish themselves as benchmarks for quality in regional tourism, enabling us to have a greater impact on nature regeneration,” Jans says.

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